Honesty and credit being the principle: Honesty -- Good faith moves a mountain; credit -- be true in word and resolute in deed. A person without credit will never succeed. Honesty and credit is the traditional virtue of Chinese businesses as well as the soul of the market economy. Excellent product quality is the precondition for survival of enterprises. The enterprise credit of being consistent in words and deeds is the core factor behind development of NANMING Group. NANMING has always been abiding by the principle of being honest and credible self-consciously. It directs its business activities all with the concept of honesty and credit and takes honesty and credit as its business foundation by implementing the concept of honesty and credit across all its business activities in all dimensions and making it the biggest intangible asset if the group. Honesty and credit is the guide of conduct and foundation of success and the precondition all morals hinge on. Modern enterprises are not only main parts of the market, but also main parts in upholding credit. In an environment of a mature market economy, honesty and credit is the enterprise's capital, fortune, competitiveness and the first element of the enterprise spirit.
Cooperation for Mutual Benefits: NANMING deeply understands that an enterprise can never manufacture and operate by itself alone and independently; rather it needs coordination and cooperation between within (common employees, management system, corporation culture and employee benefits, etc) and external of the company ( partners, merchants in all trades, general public, laws and policies, etc). Only these factors come along and together, can the enterprise reach co-existence, mutual development and mutual benefits with partner merchants and the society at large to maximize benefits and further facilitate development and expansion of the enterprise and form an organic virtuous cycle. By pursuing mutual benefits with investors, internal employees and the society, the enterprise develops further the value of mutual benefits. To achieve mutual benefits, the enterprise must be of a good sense of judgment, open-minded and civilized in business. To achieve mutual benefits, the enterprise must learn to see and consider things in place of partners. To achieve mutual benefits, the enterprise shall not focus on loss and gains, but pursuing common success through mutual cooperation in good faith. Only in that way, the enterprise can minimize the resistance and maximize the driving force along its way of operation and development to achieve nonstop operation and sustainable development. This is just the core value of NANMING culture and the culture developed from which is its "culture of mutual benefits".
Management Concept:
Count survival on first-class quality and service, prompt development through advanced technologies and management
NANMING Business Concept:
Honesty and credit being the principle, cooperation for mutual benefits
NANMING Morality:
Honesty and credit; amity and harmony
NANMING Cost Concept:
Cherish every penny and save as much profit as possible for customers
NANMING Conduct Concept:
Diligent in learning, agile in thinking and acting, learning for work, working for learning
Personal Integrity of NANMING Management Personnel:
Daring and insightful, persevering, ambitious, indifferent to fame and wealth
